Cruelty Free Cleaning

Supermarkets have aisles full of household cleaning products, but it’s not  that easy to find cruelty free products. A lot of the popular cleaning brands available in supermarkets test their ingredients/finished product on animals.

Many supermarkets use animal derived ingredients, others contain harsh chemicals that are harmful to the environment and living organisms. But these products are effective, affordable and readily available… well that’s not good enough for me and I hope you feel the same too.

All of The Co-operative own brand products are BUAV approved, which means they do not test on animals. They also label their household cleaning products suitable for Vegans which is great and I used to use pretty much all of their cleaning products but I no longer live near a Co-op 🙁 so I’ve had to search for alternative products.

My search for alternative cruelty free products has been with the help of The Animal Free Shopper from The Vegan Society and  the Go Cruelty Free website run by BUAV.

Marks and Spencer have their own range of household cleaning products which are BUAV approved, but not all of their products are Vegan. Superdrug also has a range of household cleaning products that are BUAV approved. I’ve not used any of these. Waitrose supermarkets stock a brand of cleaning products called Method which are Vegan, they are a quite expensive range, but very effective.

I’m a big fan of a company called  Earth Friendly Products. I love their Dishmate washing up liquid (almond scent, smells gorgeous) and Uni Fresh air freshener, (vanilla scent). I can get hold of these products from my local health/whole food shops.

I also use some of the Planet Clean products from time to time. These are available from Wilkinsons. The Planet Clean products are effective, Vegan Society approved and cheap too.

I’m currently looking into using Ecozone Eco washing balls, a soap free way to wash clothes. The balls contain mineral salts which release ionized oxygen when in water. The ionized oxygen penetrates deep into clothing breaking up and lifting off dirt and grease. Sounds like a great idea to me! I’ll let you know how I get on with them.

Asda, have their own Eco Friendly range of household products: laundry powder, laundry liquid detergent, fabric softener, toilet cleaner, and bathroom cleaner. The packaging states that the products are not tested on animals and that Asda is against animal testing and funds reseratch into alternatives. However there is no mention of the products being BUAV approved. The laundry powder is Vegetarian Society approved and the fabric conditioner is labelled as suitable for Vegans, but it isn’t Vegan Society approved.

So although Asda seem have a good range of Eco Friendly products, I’m a little confused when it comes to their labelling which puts doubt in my mind. They are not listed in The Animal Free Shopper or on the BUAV Go Cruelty Free website. I’m contacting Asda for some clarification and will be back to you with their response. It would be fantastic if such a large Supermarket had a cruelty free range of household products.

I would love to see the following listed cruelty free products available in all supermarkets (click the links to find out more about these companies):

It is so important that we support ethical, cruelty free companies, for the sake of animals, ourselves and the planet.


  1. Cheryl says:

    Hi – I know this is post is a year old but I have recently gone from vegetarian to complete vegan and decided now was the time to change my household products to ecological and cruelty-free so this post is very interesting! I have a co-op locally so I will have a try of their products – did you ever get a definitive answer from Asda re their eco range? I shop there regularly so if their stuff is ok that would be so convenient!

    Anyway, great blog – really helpful to a vegan newbie!

    • Charlotte says:

      Hi Cheryl,
      Glad to hear you made the leap from veggie to vegan, I hope my blog can be of use to you.

      I did get a reply from Asda, it seems they don’t really understand the difference between vegetarian and vegan, here is the post I wrote on their response.

      I currently use pretty much 100% method products, they are becoming more easily available – they are stocked in Tesco now, which is useful.

      Thank you for visiting my blog, see you around.

  2. Marek says:


    I am in the quest of finding “appropriate” cleaning/cosmetic solutions. I am not vegan but I am trying to avoid animal products as much as possible. So my motivation is slightly different to yours. For me the most important factor is if the product is sustainable through whole of its life cycle. Unfortunately I have found that the most of the so called “ecofriendly” product are no really that. Buying something that is labelled as not tested on animals and/or is from sustainable raw materials doesn’t mean that animals are not suffering. In fact most of the plant derived cleaning chemicals are made from various crops that are grown in third world countries. Due to increasing demand for green chemicals these crops are often expanded by logging the rain forests. I don’t think I have to explain how many species are in the verge of the extinction because of this. My point is that being “green” in today’s world doesn’t mean that in the end you are doing much of the difference globally. You may think of yourself better, you may pollute less your environment but do you know if you are not making harm to some habitats in other part of the world? I think that being ecological (vegan etc) unfortunately need more understanding than reading label in the supermarket. The other thing is how safe are these product really are? Label doesn’t tell you what exactly is in the product, but this is another story…
    At the moment I am unable to find any product that that is really ecofriendly…

    • Charlotte says:

      Hi Marek,
      I am pleased to hear you are searching for cruelty free and sustainable products. I hope my site can be of some use to you.
      Being Vegan in itself isn’t eco-friendly by default – it can be very eco-unfriendly, if we choose to eat/ use products that increase deforestation, require shipping- increasing CO2 emissions etc.
      I care very much about the environment and consider the impact my everyday choices have on the planet. I am by no means perfect, but I do my best to make the right choices, based on the information I can find out about companies and their ethics. Just a label saying not tested on animals, means nothing. The ethical consumer is a very useful guide for making decisions on products to buy based on their impact on the environment, people and animals.
      I am currently looking into Ecozone cleaning products, a post coming soon. Thank you for commenting.

  3. Lisa says:

    I know this is a year old but i’ve just come across it and thought i’d reply. Regarding ASDA and their own brands being vegan,BUAV and non animal testing etc. They subscribe to FRAME, who personally i do not rate! At the moment i am emailing FRAME regarding their policies, here is one of them,

    ‘We teach animal scientists better techniques so that they use fewer animals in their research.’

    Now this company says its against animal testing, they also say that, ‘ they understand that immediate abolishment can not be achieved’

    now i do not understand this and can not agree with this when PETA and BUAV’S policies are DO NOT TEST.
    I emailed FRAME and recieved back a long email with them stating all what theyv’e done blah blah….. So i think that FRAME and the compaines who subscribe to FRAME are copping out really, its just a safety net for when they do test.

    Dissapointed with ASDA i must say